CASE STUDY • CASE STUDY | E-COMMERCE

Tokopedia × TikTok Shop

Scaling social commerce through content, creator collaboration, and community engagement. Lixus Kloop helped Tokopedia strengthen its digital presence by producing consistent, high-performing content across TikTok and Instagram.

13.1M+ Views
1.1M+ Likes
216K+ Saves
52K+ Shares

Driving Social Commerce at Scale

As social commerce continued to reshape how consumers discover products, Tokopedia required a content operation capable of producing high-quality, high-frequency content while maintaining consistent brand engagement.

Through Lixus Kloop, we supported end-to-end social media execution—from content planning and production to publishing, community management, and performance reporting—helping the brand sustain audience growth across multiple platforms.

Tokopedia × TikTok Shop
Digital Interface Preview

Building a High-Performance Content Engine

Lixus redesigned the content production lifecycle into a streamlined operation, ensuring high quality and relevance across all social touchpoints.

Content Strategy

Content Strategy

Monthly content planning aligned with campaigns, trends, and platform best practices.

Creator Collaboration

Creator Collaboration

Coordinating with creators and influencers to expand organic reach and engagement.

Production & Editing

Production & Editing

High-tempo video and visual asset creation optimized for TikTok and Instagram algorithms.

Community Management

Community Management

Active conversational management responding to comments, inquiries, and customer interactions.

Performance Analytics

Performance Analytics

Weekly and monthly telemetry reports optimizing viral hook rates and viewer retention.

BUSINESS IMPACT

Transforming Reach Into Engagement

Consistent content velocity coupled with creator integration drove exponential impressions across Indonesia.

Dashboard interface
13M+ Video Impressions

13M+ Video Impressions

Massive brand exposure across short-form video ecosystems.

Over 1M Engagements

Over 1M Engagements

Meaningful user reactions, comments, and shares across viral campaigns.

Organic Follower Growth

Organic Follower Growth

Sustainable follower accumulation driven by relatable, commerce-oriented themes.

High Save & Share Ratios

High Save & Share Ratios

Indicates high purchase intent and word-of-mouth distribution.

Evolving Through Data

Continuous optimization driven by content metrics and audience feedback.

Trend-Jacking Formats

Trend-Jacking Formats

Adapting quickly to audio and storytelling trends within hours of emergence.

Audience Segmentation

Audience Segmentation

Testing tailored themes across electronics, fashion, and FMCG shopping verticals.

Retention Curve Analysis

Retention Curve Analysis

Optimizing video opening hooks to maximize 3-second completion rates.

Creator Playbook

Creator Playbook

Standardizing briefing and review protocols for rapid creator turnaround.

Platform Evolution

A Program That Keeps Growing

Rather than treating delivery as the end of the project, Lixus continuously evolved the platform based on operational insights, business requirements, and user feedback.

2006

Community Program Begins

A grassroots selling initiative powered by manual field operations and strong community relationships.

2023

Digital Transformation

A complete modernization through WhatsApp, digital verification, integrated ordering, and centralized operational management.

2024

Platform Optimization

New recruitment workflows, enhanced verification, digital token management, and operational improvements driven by platform data.

Future

Scalable Community Commerce

Expanding the ecosystem to support larger communities, richer consumer insights, and future digital commerce opportunities.

Ready to Scale Your Social Commerce?

Transform content into quantifiable commerce with end-to-end creator strategy and community management.

Let's Talk Growth