Pretz x Mobile Legends Campaign
Transforming a snack brand collaboration into an interactive digital engagement campaign through WhatsApp, unique codes, and a reward-driven loyalty experience. The campaign connected offline purchases with digital interactions while capturing valuable first-party consumer data.
Optimizing Engagement Through Campaign Insights
Continuous monitoring throughout the campaign helped identify opportunities to improve participation and maximize future performance.
BONUS POINT CAMPAIGNS
Limited-time bonus point events significantly increased registrations and code submissions during campaign peaks.
CONSUMER SEGMENTATION
Age, gender, city, and purchase behavior data enabled more targeted engagement strategies for future campaigns.
REPEAT PARTICIPATION
Submission frequency analysis highlighted opportunities to encourage more repeat purchases through additional gamification and rewards.
CAMPAIGN OPTIMIZATION
Insights from code validation, reward redemption, and marketing channels informed recommendations for expanding future campaign reach.
More Than A Promotional Campaign
A Program That Keeps Growing
The campaign successfully connected product sales with digital engagement, helping Pretz strengthen consumer interaction while building a valuable first-party data asset.
Strong Consumer Acquisition
More than 13K consumers registered through WhatsApp during the campaign.
High Digital Participation
Over 28K unique code submissions demonstrated strong consumer engagement throughout the six-month campaign.
Gamified Loyalty Experience
A points-based mechanic encouraged repeat participation through digital rewards, gaming items, and exclusive prizes.
Actionable Consumer Insights
The platform generated demographic, behavioral, and geographic insights to support future campaign planning and audience segmentation.
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