Pretz × Mobile Legends: Bang Bang
Pretz partnered with Mobile Legends: Bang Bang to create a nationwide promotional campaign that blended product purchases with gaming rewards. Consumers purchased Pretz, discovered unique codes inside the packaging, and interacted through the official WhatsApp account to collect points redeemable for e-wallets, MLBB items, and grand prizes.
More Than A Promotional Campaign
The campaign successfully connected product sales with digital engagement, helping Pretz strengthen consumer interaction while building a valuable first-party data asset.
Strong Consumer Acquisition
More than 13K consumers registered through WhatsApp during the campaign.
Gamified Engagement
Seamless redemption of in-game items and real rewards fostered passionate gamer advocacy.
High Repeat Redemptions
Multiple code entries per participant driven by tiered gamer-centric prize ladders.
Actionable Consumer Insights
Valuable behavioral demographics mapped across regional player bases.
Platform Evolution
A Program That Keeps Growing
Rather than treating delivery as the end of the project, Lixus continuously evolved the platform based on operational insights, business requirements, and user feedback.
Community Program Begins
A grassroots selling initiative powered by manual field operations and strong community relationships.
Digital Transformation
A complete modernization through WhatsApp, digital verification, integrated ordering, and centralized operational management.
Platform Optimization
New recruitment workflows, enhanced verification, digital token management, and operational improvements driven by platform data.
Scalable Community Commerce
Expanding the ecosystem to support larger communities, richer consumer insights, and future digital commerce opportunities.
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