Bonus Belanja by Unilever
Transforming verified purchases into long-term customer relationships through a multi-brand loyalty platform that combines rewards, receipt validation, and consumer engagement into one seamless digital experience.
A Loyalty Platform Built Around Verified Purchases
A unified platform empowering consumers to earn rewards from multiple household brands in a single WhatsApp-based wallet.
Receipt Validation
AI-assisted verification ensures genuine purchases, protecting the ecosystem from fraud.
Rewards Engine
Automatically calculate points and deliver personalized redemption experiences.
WhatsApp Engagement
Enable registration and receipt submission directly within WhatsApp.
Campaign Management
Launch promotional campaigns and activations from a centralized dashboard.
Ad Hoc Platform
Support temporary campaigns alongside the always-on loyalty ecosystem.
Consumer Insights
Capture valuable first-party data to drive cross-category shopping behavior.
Delivering Measurable Business Impact
Continuous Improvement: Evolving Through Consumer Insights
How Bonus Belanja adapts to meet changing consumer behaviors.
Ad Hoc Campaign Capability
Expanded the platform beyond always-on loyalty to support targeted, short-term promotional activations.
WhatsApp Experience
Simplified registration, receipt submission, and reward tracking by embedding core journeys directly into WhatsApp.
Campaign CMS
Empowered marketing teams to independently configure campaigns, reducing time-to-market for new promotions.
Cross-Brand Loyalty
Created a connected rewards ecosystem that incentivizes consumers to explore and purchase across the wider brand portfolio.
Ready to Build Loyalty Beyond Promotions?
Turn everyday purchases into lasting customer relationships with a connected loyalty ecosystem powered by Lixus DigitalHub.
Let's Talk Growth